E-Commerce · 2025

E-Commerce Retail Platform

A headless storefront rebuild that fixed slow load times and a high cart-abandonment rate on a legacy online store.

E-CommercePerformanceShopifyNext.js

Client

Retail Brand

Division

Web

Industry

E-Commerce & Retail

Status

Concept work

E-commerce storefront with product grid and streamlined checkout.

Duration

7 weeks

Performance

98/100

Pages

20

Key features

16

The Challenge

What Retail Brand Needed

Unoptimised imagery and a heavy, multi-step checkout flow were driving load times up and pushing customers away before purchase.

Our Approach

What We Built, And How

Rebuilt the storefront on a headless commerce architecture with optimised asset delivery and a streamlined one-page checkout.

  • Headless storefront on Shopify and Next.js
  • One-page streamlined checkout
  • Optimised product imagery with lazy loading
  • Real-time inventory and order sync
Outcome

What Changed For The Client.

Faster load times and a smoother checkout contributed to a measurable lift in conversion rate.

Metrics are reported by the client after launch. We publish outcomes with the context that makes them meaningful — not headline numbers on their own.

Stack

Built With

Chosen for fit with the client's team and long-term maintenance, not for novelty.

Technologies Used

6 items
ShopifyNext.jsStripeVercelTailwind CSSREST API

Web Development Methodology

  1. 01

    Discovery

    We map your goals, users and requirements before a single design or line of code.

  2. 02

    Planning & scoping

    Formal project scope, timeline and success criteria agreed with your team.

  3. 03

    Research & architecture

    Technical architecture, technology stack and information structure planned around your product.

  4. 04

    UI/UX design

    Wireframes and high-fidelity design, refined with your feedback before development starts.

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